Digipak Research

What is a Digipak?

"Digipak is a patented style of CD, DVD or BD packaging, and is a registered trademark or AGI-Shorewood, an Atlas Holdings LLC Company" 

-Taken from Wikipedia 

A Digipak is packaging used for CD singles or special editions of CD albums, they typically take a gatefold aka book style with a paperboard or card stock outer binding. This usually includes one or more plastic trays which are capable of holding a CD or DVD. The front of the digipak usually has some aspect of what the artist represents and what their predominate genre is. The digipak is most likely to embody a theme and a message linking to the artists image or the theme of the album, the emphasis is on the artist brand name which leads to an increase in the artists popularity. The digipak should exemplify the artistic and creative approach the artist is taking throughout the music. All aspects of the Digipak, brand image and music video are all interwoven together. The digipak benefits the artist and their music as its promotional aspect within the music industry as it helps bring awareness to artists and their music therefore selling the artist to an audience and encouraging consumers to buy and listen to their music.