Here are some of the notes I made whilst watching these videos:
Name of work: Do My Thing
Positive/ Negative points:
- sharp editing, very precise to the beat of the music
- costume changes create different looks and adds to the genre of the song
- there are elements of glamour within the video however the bright colours and the way the song is performed implies that it's not to be taken TOO seriously
-the dance routine is a characteristic of the genre and works well with the video as it adds to the watchability factor however, it could have been neater as it would be performed in a professional music video, also the background shows the creases in the curtains therefore adds to the amateur side of the video
- the boys adds to the genre, as in a rap/ hip hop video it is a genre convention for the males to be surrounded by girls in this pop video they invert the characteristic and surround the girls with male dancers
Things to consider:
I really liked the idea of using split screen which was evident throughout the video. They pulled of this effect very successfully
Name of work: All you need is now
Positive/ Negative points:
- Using the girls to perform a male led song sends out a message of equality between the sexes, this is also emphasized by the costumes (i.e. they are dressed in suits)
- at the same time the girls portray a glamour and sexualised image
- it is simply shot, using a plain background it also uses a variety of editing techniques which make the video more interesting to watch
-the theme is clear throughout the video and the presentation is neat and organised
- It is simply shot which would have helped in production of the video but the editing is more complex
Things to consider: - It is simply shot which would have helped in production of the video but the editing is more complex
By using a females to perform a male vocalist it makes it more interesting for the audience to watch as we don't expect it, this is emphasized by the contrast
Name of work: Anti Love Song
Positive/ Negative points:
-In this video there was a lot of attention on the main artist and not much attention or focus on the band's and background extras' costumes, however, the idea is good
Things to consider:
The use of the background view of the sets showed an alternative way of shooting a video and the use of different set as if they were shooting a movie made it seem more professional
Name of work: Damn (Set Two)
Positive/ Negative points:
-The use of various props and costumes make it more interesting for the viewer and the intertextual references such as the Charlie Chaplin add to the repeat-ability factor and gets people to watch back and enjoy it more because of the different references in it.
- the change in color in the video and costume changes were good and make the video more interesting to watch- the video fades out at the end which shows a clear end to the video
Things to consider:
Using a younger version of the lead singer (who's performing the song) helps to present a story from the past and makes the link between the past and the present giving the video validity. The video uses a variety of different techniques such as black and white creating an old movie style to the video, there is also a video within a video however the video keeps with the theme and the bit of cheesy humor adds to the genre.
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