SIGN OFF!

This will be my last post on my blog as my coursework is now FINISHED!!!! It was hard work but I am really happy with my final products and hope you enjoy them as much as I enjoyed creating them!

Thank you and goodbye!!!!

MY FINAL VIDEO!

This is my Final Video:

Figure 8 Final Kristi from Caroline Birks on Vimeo.

FINAL DIGIPAK!

Here is the individual panels for my digipak (each 14 cm by 14 cm with 1/2 cm for each spine)

This is the front panel of my digipak, I wanted to keep it quite simple and neat as I think it looks cleaner and more professional this way. I edited the original picture by adjusting the tone and brightness, I also got rid of any blemishes and smoothed out her skin to make it have a more professional finish. I found the font for the cover on DaFont.com and after asking my audience for what they thought was the best font, they selected this font and I quite like it as it is neat and sans serif which I had said I preferred in a previous post and the colors of the font is a theme continued throughout the digipak.

This is the back cover, I chose to use the same picture as seen on my advert to create continuity and also it left room for my track listing. I included a barcode, the DVD logo and the logo of the record label that Ellie Goulding is with, which is Polydor Records. The track listing is split between the two discs, one for the CD and one for the DVD where my music video would be, it is part of a bonus disc. I included text underneath the track listings which I found from the back of a real digipak but I changed it slightly to make it applicable to an Ellie Goulding album, it includes copyright information which helps make it look more realistic as a media text. 

This is the 3rd panel on the outside which includes a thank you message to the fans, I used a similar logo as seen in the middle panels of the digipak and on the advert. I really like the panel as I like the background which is the same background as seen on the back of the digipak.

These are the inside panels, it is more chaotic and busy than the rest of the panels but I think that it creates a nice contrast. I used the logo to continue the theme throughout all the products and there is also a continutiy in the colour theme. However, I like collage effect I created with the pictures as there is a limited amount of pictures used throughout my products so this way you can see more and a variety of sides of my artist, which the fans will enjoy. Either side of the logo will be two pockets in which the discs would be placed. On the left 14 cm square the CD would go and on the right 14 cm square the DVD would go. I have also included space for spines either side of the middle 14 cm square.

This is the spine, once again it continues the color scheme, same fonts and the logo is also present. Its simple but continues the theme and makes it easily identifiable to the audience.

MY FINAL ADVERT!

I decided that for my advert I would use the same picture which can be found on the back of my digipak, it is slightly differently edited which helps to distinguish between the two however they are similar enough to create a continuity between products. I included the various outlets which the album would be available for download from and explained all the components which will come with the album. Other features seen on the advert include the name of the album, date of release and Ellie's website and reviews which would help provide and incentive for people to buy it. I also included links to my music video for "Figure 8" on the poster as it helps promote this individual product. Another feature which I quite like on the poster is the "EG" logo I created. It features throughout the digipak and I think it promotes it as specific to Ellie Goulding and also helps create a brand identity for the products. I also used similar fonts as seen on the digipak which helps create continuity throughout the products. I'm really happy with the way the final product turned out as I think it looks quite professional and presents Ellie Goulding in a warm, inviting way which will appeal to the target audience and will help promote the products.

Evaluation Question 1

Evaluation question 1 from Kristi Hewitt

Evaluation Question 2

Evaluation Question 3

Question 3) What have you learnt from your audience feedback? 

Audience feedback has been a vital element throughout the production of my coursework. The first bit of Audience feedback which I collected was from the audience questionnaire that I used to help determine my target audience and their expectations of the genre. I aided my primary research by looking at secondary research, this I did by looking Young and Rubicam’s 4 C’s which identified the different types of people targeted by marketing, this also helped me establish who it was I was actually targeting. 


 I created the questionnaire using Survey Monkey and put the link on my blog as well as sending the link round via email and social network, I additionally verbally asked people to fill in the questionnaire. Using Survey Monkey was extremely useful in organising my audience questionnaire as after I created the survey and people had filled it in the website collected all the results, analysed them for me and produced graphs for me, then I blogged about the answers I had received. From this questionnaire, my results concluded that people said that they enjoyed performance, followed by narrative based music videos over concept based music videos. These results helped me have a direction for my music video and I tried to cover the majority of these areas in order to stay true to my initial audience feedback, this therefore proves that it is very useful. Another easy way in which I could gain audience feedback would be from asking my class members and friends to look at my blog really helped too and give me feedback, for example whenever I was struggling to decide on a photo or lacked inspiration as to which direction I should take my music video, they offered their advice and provided alternative views. This was important as by working on my own it meant that I was limit to only one personas option, my own so by getting this variety of views I was able to expand my creativity.

The majority of the audience feedback that I have needed the most has been on my music video; I asked my class mates, family and friends to watch my video to give me a variety of opinion. As useful as all of the criticisms I received were I feel the most important ones came from the people within my target audience bracket. I received much audience feedback  from my teacher which I appreciated as she knew had seen my video progress and had media knowledge to apply to the feedback, this was important  because I really just wanted to get it finished looking the best that it could and make sure that the narrative was as understandable as possible. However not all the feedback I received was helpful because if I changed it the way everyone wanted it would lose its meaning and I know that although audience feedback is really important but it was also important that I stayed true to my vision for my music video. Therefore I did make changes as a result  of my audience feedback however I didn't change everything that people didn't like as it just complicated things, I found it impossible to please everyone but I left the ending of my music video open which meant it was rather ambiguous and open to different peoples interpretations for example one member of my audience was asking whether or not they were actually together whilst another viewer was convinced their got the meaning and that the lyrics “lover hold on” was amplified by the video as the lovers were able to overcome their issues and remain together.  

Overall, the feedback I have received throughout the process was very helpful indeed in achieve a successful media text which appealed to my target. I have taken on board the various comments and advice received, and I have altered parts of the ancillary texts which were weaker looking. I think its important that  I got other people’s opinions on my coursework as working on your own can limit your viewpoint, and others may have different  views and ideas to me so it was key to get additional ways of viewing my coursework.