Friday, 18 April 2014
Saturday, 5 April 2014
Evaluation Question 3
Question 3) What have you learnt from your audience feedback?
Audience feedback has been a vital element throughout the
production of my coursework. The first bit of Audience feedback which I
collected was from the audience questionnaire that I used to help determine my
target audience and their expectations of the genre. I aided my primary
research by looking at secondary research, this I did by looking Young and
Rubicam’s 4 C’s which identified the different types of people targeted by
marketing, this also helped me establish who it was I was actually targeting.
I created the questionnaire using Survey
Monkey and put the link on my blog as well as sending the link round via email
and social network, I additionally verbally asked people to fill in the
questionnaire. Using Survey Monkey was extremely useful in organising my
audience questionnaire as after I created the survey and people had filled it
in the website collected all the results, analysed them for me and produced
graphs for me, then I blogged about the answers I had received. From this
questionnaire, my results concluded that people said that they enjoyed
performance, followed by narrative based music videos over concept based music videos.
These results helped me have a direction for my music video and I tried to
cover the majority of these areas in order to stay true to my initial audience
feedback, this therefore proves that it is very useful. Another easy way in
which I could gain audience feedback would be from asking my class members and
friends to look at my blog really helped too and give me feedback, for example
whenever I was struggling to decide on a photo or lacked inspiration as to
which direction I should take my music video, they offered their advice and
provided alternative views. This was important as by working on my own it meant
that I was limit to only one personas option, my own so by getting this variety
of views I was able to expand my creativity.
The majority of the audience feedback that I have needed the
most has been on my music video; I asked my class mates, family and friends to
watch my video to give me a variety of opinion. As useful as all of the criticisms
I received were I feel the most important ones came from the people within my
target audience bracket. I received much audience feedback from my teacher which I appreciated as she
knew had seen my video progress and had media knowledge to apply to the feedback,
this was important because I really just
wanted to get it finished looking the best that it could and make sure that the
narrative was as understandable as possible. However not all the feedback I received
was helpful because if I changed it the way everyone wanted it would lose its
meaning and I know that although audience feedback is really important but it
was also important that I stayed true to my vision for my music video.
Therefore I did make changes as a result
of my audience feedback however I didn't change everything that people
didn't like as it just complicated things, I found it impossible to please
everyone but I left the ending of my music video open which meant it was rather
ambiguous and open to different peoples interpretations for example one member
of my audience was asking whether or not they were actually together whilst another
viewer was convinced their got the meaning and that the lyrics “lover hold on”
was amplified by the video as the lovers were able to overcome their issues and
remain together.
Overall, the feedback I have received throughout the process
was very helpful indeed in achieve a successful media text which appealed to my
target. I have taken on board the various comments and advice received, and I have
altered parts of the ancillary texts which were weaker looking. I think its
important that I got other people’s
opinions on my coursework as working on your own can limit your viewpoint, and
others may have different views and
ideas to me so it was key to get additional ways of viewing my coursework.
Audience feedback has been a vital element throughout the
production of my coursework. The first bit of Audience feedback which I
collected was from the audience questionnaire that I used to help determine my
target audience and their expectations of the genre. I aided my primary
research by looking at secondary research, this I did by looking Young and
Rubicam’s 4 C’s which identified the different types of people targeted by
marketing, this also helped me establish who it was I was actually targeting. 
I created the questionnaire using Survey
Monkey and put the link on my blog as well as sending the link round via email
and social network, I additionally verbally asked people to fill in the
questionnaire. Using Survey Monkey was extremely useful in organising my
audience questionnaire as after I created the survey and people had filled it
in the website collected all the results, analysed them for me and produced
graphs for me, then I blogged about the answers I had received. From this
questionnaire, my results concluded that people said that they enjoyed
performance, followed by narrative based music videos over concept based music videos.
These results helped me have a direction for my music video and I tried to
cover the majority of these areas in order to stay true to my initial audience
feedback, this therefore proves that it is very useful. Another easy way in
which I could gain audience feedback would be from asking my class members and
friends to look at my blog really helped too and give me feedback, for example
whenever I was struggling to decide on a photo or lacked inspiration as to
which direction I should take my music video, they offered their advice and
provided alternative views. This was important as by working on my own it meant
that I was limit to only one personas option, my own so by getting this variety
of views I was able to expand my creativity. Friday, 4 April 2014
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